When it comes to a website, you need to pay attention to every detail to ensure that it functions optimally and achieves its goals. Here are seven important rules you should follow to improve your website performance.
1) Don't use splash pages.
A splash page is the first page you see when you visit a website. It is usually accompanied by a very nice picture with words like "Welcome" or "Click here to enter". In reality, they are just pretty vases with no real purpose. Don't give your visitors a reason to click the back button. Communicate the value of your website up front without a splash page.
2) Don't use too many banner ads.
Even internet-savvy people have learned to ignore banner ads that end up wasting valuable space on your website. Instead, provide more valuable content and include relevant affiliate links in your content so that your visitors feel like they are being encouraged to purchase instead.
3) Ensure easy and clear navigation.
It should offer a simple and very clear navigation menu so that even small children can understand the operation. Avoid complex Flash-based menus and layered drop-down menus. If your visitors can't navigate, they'll leave your website.
4) Clearly identify where the user is located.
When your visitors are engrossed in browsing your website, you need to be able to tell them which part of your website they are currently on. This allows you to browse relevant information and navigate to any section of the website with ease. Don't confuse your visitors, because confusing means abandoning ship.
5) Avoid using audio on your website.
If your visitors stay on your website for a long time to read your content, you need to make sure that they are not disturbed by the audio loops that repeat over and over again on your website. If you really want to add sound, make sure you have control over it. The volume and mute controls work well.
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