On-page search engine optimization is one of the key methods to improve a website's searchability. However, it often requires technical skills, such as HTML knowledge. If someone else has already done the on-page optimization for your website, you can contribute to its search engine optimization through off-page optimization. One way to do this is by gathering one-way backlinks. Backlinks from relevant sites with good page rank can help improve your website's ranking on search engines like Google, Yahoo!, and MSN. Here are some off-page SEO tips:
1. Article Marketing
Write quality content and submit it to article directories. Include a resource box with a link to your website that is relevant to the article.
2. Forum Participation
Join forums that are relevant to your website's content and share valuable information with the members. Include a signature with a link to your website in each of your posts.
Remember to keep your signature simple and make it easy for people to visit your site by hyperlinking it.
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2. Blogging
Blogs or weblogs are now the most popular weapons of SEO experts. Aside from being easy to update, they don't require a too formal tone, which is what many readers are into. Informal dialogue, which can be accomplished through readers leaving comments and the blog author replying to the comments, is what also keeps blogs fresh and search engine friendly. Maintaining a blog that's again relevant to your website's content will keep the search engines in touch with your site. Don't forget to have a link on your main website from your blog.
The secret to being successful in carrying out these off-page SEO methods is to be consistent. Submitting quality articles to websites at least two to three times a week and regularly producing content for your personalized blog is a surefire way to make your website stand out. Forum participation should also be something done more frequently since it will not only help you up your website's popularity with the search engines but also make you learn new stuff from other forum members' participation. Also, if you discover that you don't enjoy these things, there's always a plan B - hire someone to do them for you!
Note: This article may be freely reproduced as long as the AUTHOR'S resource box at the bottom of this article is included and all links must be active/linkable with no syntax changes.
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